Magna

Magna CES 2024

The Techno Creatives was tasked with creating a series of visualisations to showcase the capabilities of Magna's automotive systems during CES 2024. This included an in-car control panel interface with a range of applications to track driver eye movement, seat occupancy, door status, seatbelts and vehicle environment to ensure passenger safety.

Value

contribution

Magna is a leading global automotive supplier revolutionising the mobility industry with leading-edge advances in driver assistance technology, vehicle sustainability and safety. The company offers a comprehensive range of solutions, from individual components such as control modules and powertrains, to extensive research and development of intelligent vehicles.

The Techno Creatives was tasked with creating a series of visualisations to showcase the capabilities of Magna's automotive systems during CES 2024. This included an in-car control panel interface with a range of applications to track driver eye movement, seat occupancy, door status, seatbelts and vehicle environment to ensure passenger safety.

This made the experience more tangible not only for those travelling in the cars, but also for visitors to the exhibition stand, who were able to go through the interactive presentation but also follow the demonstration as it happened on the track.

The delivery was later adapted and reused in subsequent demo experiences.