The AEG Interactive Shirt Installation was first shown at the 2018 IFA consumer electronics trade show to highlight AEG’s recent advances in environmentally and garment friendly washing technology.
Augmenting and visualizing the effects of cutting-edge technology through projection mapping is absolutely magical. The augmented shirt visualises the difference in washing procedure and the resulting difference in wear and tear if the garment in a way that attracts visitors even from afar.
Two main touchpoints made up the installation, a digital tablet together with a shirt augmented and made interactive through projection-mapping. Claims and illustrations made in the touch screen were supported side by side with physical evidence in the form of garments from the testing facility.
