Designing next-generation HMI's is in our genes and for CES2020 we have teamed up with Faurecia and other parties to design and develop three inspiring in-car experiences, ranging from a complete interior redesign of a Ford F150, to standalone wellness and media exhibitions.
Demos are an excellent way of showcasing what the future of a market segment could look like. As a creative partner, particularly focussed on designing top-notch user experiences, we teamed up with Faurecia’s design team to build a full infotainment and in-car experience that includes a cluster, centre stack and rear-seat touch displays.
In roughly four months we have built an open-ended, integrated HMI that works seamlessly with Faurecia's hardware, such as seats, HVAC, sound, steering wheel and other components. Endless prototyping, roleplaying and pushing the boundaries of Unity allowed Faurecia to inspire thousands of customers at CES 2020. The pace of designing and building this exhibition has been remarkable.