NEVS

A future city; simulating the impact of our behaviour on city planning

A 3D city with live traffic illustrated the impact the future can have on a city. Less traffic, no traffic jams, better air and no need for parking lots; part of NEVS future vision. In order to communicate NEVS' vision, an advanced tool was created that inspired all stakeholders to interact with it.

Value

Cities change, urbanisation is happening and many more maxi, mega and mini trends have an impact on product development. Especially for car manufacturers. Understanding and being able to explain the implications of these effects is key to convincing future customers to purchase your products. Building an engaging experience is a medium that can be leveraged to accomplish that.

contribution

The City InMotion experience was a part of the NEVS stand during the CES Asia 2017. On a 65" touch display the experience was telling a story of how a future city could be like according to NEVS. Our designers and Unity developers have created a smooth experience from scratch.