Yacht Defined, a result of The Techno Creatives and HOC Yachts co-creation, can be utilized outside the boat which enables new ways of being in control. It provides the user with relevant information at the right time. Dynamic content change depending on the situation, time of day and surroundings.
The marine and automotive industries are changing rapidly. Smarter systems are expected by diverse end-users and competition will eat you when you don't keep up. So why not push it to the extreme and beat them all?
We teamed up with HOC Yachts, a cutting-edge yacht manufacturer, to design and integrate a new way of interacting with a yacht. Together, we identified opportunities and brought them to life. In the end, Yacht-Defined was acquired by Navico, a specialist marine electronics company.
