Liseberg

Showcasing the future of white-knuckle rides using Virtual Reality

The Valkyria Virtual Reality experience was a project in partnership with Liseberg, one of Scandinavia’s most visited amusement parks. The project initiated to give guests a glimpse into the upcoming Valkyria rollercoaster ride set to be launched in the summer of 2018.

Value

Giving your customers a glimpse of the new rollercoaster you’re currently building, who doesn’t want that? Why not build a rollercoaster experience in VR that triggers visitors in a theme park to come back and visit this rollercoaster that’s under construction. Recipe for success to improve customer adherence.

contribution

Our dedicated team of designers and developers have not only built the virtual environment, but also thoughtfully crafted a 4D experience, syncing seat movements with ventilators and sound. Continuous in-house testing was absolutely crucial to delivering a magical final VR experience.