‍20 Years in the industry

Everything we learned from delivering projects across OEMs, Tier 1 suppliers, startups, and scale-ups in automotive and mobility, from concept to production, from hardware to software, from strategy to design, we took with us when we started building ventures. That knowledge became the foundation for everything we built next.

What we DID

HELPING OEM’s and TIER1 push
boundaries

Pushing boundaries was never a goal in itself. We pushed them because:
• We needed to validate design decisions and discover and explore the reasons for boundaries.
• You can’t test what you don’t know.
• Growing complacent is a quick path to irrelevance.
• It’s the only way to make it to the other side and see if it’s worth it.
• We lived for the "Woah!!"

What’s next is our past

Realtime 3D

Multimodal

WHAT WE OFFERED

An external prototyping team

We worked together with clients to build prototypes based on their designs. With our extensive knowledge and rapid prototyping approach, we built and designed quickly to validate and push the boundaries.
‍
Why? Because...
• We do not get bogged down in internal politics
• We were able to integrate with non-automotive grade prototype hardware just as well as off-the-shelf standards.
• We had the tools necessary in-house without any red tape.
• We knew what was happening in the entire industry and the wider tech scene.

WHAT WE OFFERED

Taking designs to production

We were part of HMI designs for different vehicles, both taking ownership of end results and acting as a sounding board and expert resource within bigger teams.
‍
Why? Because...
• We had deep fundamental technical understanding
• We were not afraid of pushing the boundaries.
• We were used to setting up heavy design systems.
• Our full-stack prototype approach sped up communications with existing development teams.

WHAT WE OFFERED

R&D Platforms

We helped clients set up rigs, replicas, prototypes, and environments to develop and test different technologies and use cases.
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Why? Because...
• We could create user stories and rigs to develop products in close context.
• With our strategy and design focus, we brought insights from different business areas.

WHAT WE OFFERED

showcase CONCEPTS AND VISIONS

We have been a part of building show cars and masterpieces to help clients demonstrate their visions and explorations. We have been part of CES for over a decade, showcasing technologies for major OEMs and Tier1s.
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Why? Because...
• We have a proven record of stable concepts
• We buildt concept to fit the story
• We delivered all in one package (design, development, hardware integration and storytelling)
• We hacked but put love in what’s most important

WHAT WE OFFERED

Interactive storyteller

We worked together with clients to build prototypes based on their designs. With our extensive knowledge and rapid prototyping approach, we built and designed quickly to validate and push the boundaries.
‍
Why? Because...
• We did not get bogged down in internal politics
• We were able to integrate with non-automotive grade prototype hardware just as well as off-the-shelf standards.
• We had the tools necessary in-house without any red tape.
• We know what’s happening in the entire industry / wider tech scene

Why and why not?

Driven by “why.”
In the bigger picture, why we were doing this and what are we trying to accomplish?

 During the work, we change our mindset to “why not”? Be as open as possible and test the design so we understand why it’s good or not.

Small team, big knowledge

We worked super close together and all of our designers could develop and work with tech. What our clients often had spread across different departments, we had in the same person. The big upside was that our designers had the ability to test all of their ideas and were closer to the end results.

Rapid prototyping

Our processes were heavily dependent on prototyping, testing, and taking discussions and decisions early. We designed and developed together and tested designs as close to the vision as possible.

Holistic prototyping: Putting the design in the right environment.
‍Fast, but with love: Selecting the most important part in each component to test 3D, UI/UX, motion, and tech together.

Design for love

We always had love in focus when working on projects. We tried to figure out what love meant for the users, for the business, and what we ourselves fell in love with. This tended to end up in projects we really cared about, doing things we hadn't done before but were confident in.

How we DID it

GAme engines in automotive

We were using game engines in automotive long before they even knew it was a customer area for them.

Why? Because...
• Game engines can provide the highest visual fidelity
• Game engines are built with interactivity in mind
• Game engines make the most use of the most modern hardware
• Game engines are extremely quick to work and iterate in

...by prototyping using game engines, we could test and validate what would be possible in x number of years. Today.