Golden Ridge Robotics

Autonomous at ‘China speed’; From idea to money generating service in < 1y

With its lounge-like interior and personal guide infotainment system working together with the fully autonomous features the Rover is designed to provide an ultimate “mobility as a service” experience for park visitors in China. The users can relax and enjoy this social experience while the vehicle handles the rest.


Self-driving technology has been a hot topic for many years, yet due to the complex landscape of technology, infrastructure and regulations, it still remains inaccessible for the general public. The Autonomous Park Rover sets a new perspective on how the challenge could be tackled by connecting the dots between strategy, design and technology.


Within twelve months, our industrial designers have designed the park rover from scratch and designed the complimentary smartphone application. The whole Software as a Service has been completed within twelve months, in collaboration with Chinese tech giants Baidu and Apollo.

Mobility as a Service, a complete service built up from the ground.

Transportation has always been about taking people from one point to the other. However with the Rover, the journey is what takes precedence. The Rover actively recommends passengers sightseeing points as well as gives them information about the park as they ride in it.

The smartphone and Park Rover application are extension of each other

The Rover has been designed to be a part of a complete mobility service ecosystem integrated with a mobile application and cloud service that lets visitors summon the Park Rover and pay for it directly from the app itself. Making the rover a true pioneer of the future of mobility services. Together with our partners we've created the overall user experience of both mobile application and park rover.

With usage being confined to parks, this autonomous vehicle explores the frontier of full scale autonomous transportation in a complex but controlled, low-risk environment with real users.

The park rover has been design for optimal comfort for on-demand services. It understands its environment to installed sensors and projects upcoming movements thanks to the lights around the vehicle.

Sketching and wireframing is one thing, building is another.

We shipped a park rover from China to our office in Gothenburg for further user testing, thorough analysis of all features and to think about possible next versions of the park rover. In the end, driving innovation is a continuous process. Stay tuned for more!