Techno Creatives is the only Swedish company in the global UX Design Awards
July 29, 2020
Gothenburg, July 2020 - THE Techno Creatives is the only Swedish company to be recognized in the UX Design Award nomination (UXDA20), a global competition for user and customer experience organized by the International Design Center Berlin (IDZ). Among 102 projects from 34 countries, the company received three nominations by its collaboration with the auto tech Veoneer, the science center, and museum Universeum, and the hybrid surf watch Weret.
This year’s nominated solutions cover a diverse range of fields of application, such as healthcare, mobility, communications, media, arts and entertainment, IoT, finance, agriculture, industry, and education. The UXDA comprises three competition categories: “Product” and “Concept” for the professional sector - which The Techno Creatives appears in both - and the “New Talent” Award for young designers.
“The list of UXDA former winners is read like a who-is-who of the design industry and nominations are also seen as an outstanding accomplishment. So we are thrilled to put Swedish-based design and entrepreneurship on the global map”, says the The Techno Creatives co-founder Emma Rozada.
Veoneer - Collaborative driving is a new vision Veoneer takes as the first step to fully autonomous vehicles on the road. The prototype released last January at CES 2020 aimed to educate the general public about autonomous vehicles and gather data and insights to improve the next generation of autonomous vehicle research development.
The project selected by UXDA20 in the “Concept” category included two types of demonstrations: indoor tent, where data insights contributed to a safer and better driver experience, and in-car demo apps for visitors to experience futuristic car features.
In this scenario, in-cabin sensors develop personal driver profiles and allow us to understand driver behavior better. Collaborative driving determines when drivers need safety assist technologies to take over, and when drivers want or need to take control. It also leverages communications between vehicles for a safer driving experience: vehicles can share thermal imaging to enable vehicles to share vision & better perceive its surroundings in challenging contexts & surroundings.
Weret - Also in the category “Product,” the TCC has been nominated for its production of their venture Weret - the world’s first connected watch specifically for surfers, just released in the market. The timepiece has pioneered the way to stay up to date with weather and surf conditions by showing real-time surf data with just a glance on the wrist. And this glance is on an analog interface, which makes the watch even more unique.
This way, the watch gives the possibility to have on hand data from two themes: Wave, that shows swell height and direction, and Wind, that brings up wind speed and wind direction, both powered by magicseaweed. For extra information such as air temperature and tide flow, all that needs to be done is to press the crown of the watch, and it goes from Time Mode to Weather Mode. Weret watches hit the market in May, and are available to purchase online at weret.com.
“Our watch focuses on surfing enthusiasts, whether they are passionate amateurs or top-notch professionals. We aimed to create something exceptional and not just another activity tracker. That’s why we engaged surfers in product development. So, to already be nominated for a UX Design award in 2020 is an honor and also a sign that we are moving in the right direction”, says Weret’s founder and designer, Joel Rozada.
Universeum - One of the projects recognized in the category “Product” is “The Moonlander” with Universeum. The installation simulates the landing process of Apollo 11 in a replicate cabin, giving the sense of space and making the experience close to reality. The Moonlander was designed to educate the public about scientific facts behind the spaceflight’s landing process that first landed humans on the Moon.
As the target group took special consideration to school kids and family, the simulator was built with two essential controls to simplify the landing experience: the boost button to both initiate the lending process, and the joystick to steer the orientation of the Moonlander so it could land in the right direction on the Moon’s surface. This experience is currently part of the space section exhibition at Universeum, in Gothenburg.
According to the UXDA20 organization, the jury of renowned experts will proceed to select winners later on this year. Due to the Covid-19 pandemic, the award ceremony will happen virtually, and all nominated solutions will present to the public in an online exhibition.